Understanding products understanding consumers
Understanding consumer expectation and ensuring that your product delivers to this, will deliver repeat purchase and strengthen your brand. Sensory and consumer research provides a mechanism to understand products and consumer interaction with products. Using internationally approved scientific processes, we can unravel what drives liking; delivering confidence in decisions and ultimately driving sales.
Consumer research methods can provide insights into how consumers are assessing both your own and competitor products. They can be used to understand the likely acceptance of new product concepts or understand how consumers consider your product in relation to others. When conducting consumer research for benchmarking or acceptance, we have at our disposal a controlled environment. This allows us to isolate each participant, enabling us to apply global standard sensory statistics to make significant findings.
Our expert panel services can be used to provide analytical sensory solutions. Trained panellists are used to measure products; either to produce product profiles or to understand difference. When combined with our scientifically produced consumer data, this can deliver powerful solutions, that will support many business functions including:
- Sales and Marketing
- Product Development
- Process Management
- Procurement and Finance.
The Byzas Research Centre is the latest development by Deeside Food Services LLP. Incorporated in July 2002, we have been providing sensory and consumer research services to some of UK and Europe's leading manufacturers, retailers and government bodies. If you would like more information regarding any of our services, please contact either of the partners.
Phil Watson Mobile +44 (0) 7854 414633
email: phil.watson@byzas.co.uk
Abi Watson Mobile +44 (0) 7772 381480
email: abi.watson@byzas.co.uk
Alternatively please call us on +44 (0) 845 8688342.
